So will the Hyundai Genesis really give the luxury sedan market a shakedown? Probably. With a sub-$40k price range, it will surely be worth considering if you have the extra cash to burn. So how would it fare against some of the mainstay lines in the market, say a BMW, for example.

Well here’s a (crude) video of a drag race between a Korean-spec Hyundai Genesis BH330 (with a 3.3L V6 rated at 25 hp) versus a BMW 530i. Thank the heavens for these street racers who get to post their exploits on YouTube. Sure, the BMW seems to have had the jump on the Genesis but according to the blurb, the Hyundai won.