A good product is not worth the buck used to build it if it doesn’t sell. With the car market being volatile and all, automakers are probably squeezing everything they can from their marketing gurus to keep the sales figures up. Tesla is one of them.
As part of the whole drum-banging campaign, Tesla has tapped former F1 Champion Damon Hill to drive the Roadster in the GreenFleet Capiral Arrive N Drive in California at the month’s end. This is aside from other activities that they have lined up previously.
Anyway, Tesla looks to be in good shape to sell their cars with only 25 production units left for the second quarter of 2009. If you’re looking into getting one for yourself, better head on to their website and have your reservation processed.
For the UK market, Tesla has 250 Euro-spec Limited Edition Roadsters that will sell for €99,000.
Source: Inside Line
Jul 29