I am a big Toyota fan (though I don’t really understand why my next car’s an old Mitsubishi Lancer). The latest big news about Toyota (well, with exception to the massive recalls), is that Prius is set to be Toyota’s next brand. It would be synonymous to the hybrid line.

It is beyond any shadow of a doubt that in America, when it comes to hybrids, the Prius is king. But what good will this rebranding do to the car and company? Whoever is the marketing genius behind this is playing a big gamble on the company’s stock and image.

The company will no longer be selling the Prius hybrids under the Toyota badge after the 2011 model. The next models to roll out under the Prius name will also have varied sizes internally dubbed as Prius A, B and C which would range from the dimensions of the Yaris to the Camry.

It’s interesting how to see this plays out.

Source: Leftlane News