Now I guess this is where Mazda should place their arms akimbo and say “Hah!” to every car maker who’s gone way to sleek and soft with their designs. This latest study will make them so proud of their fierce Nagare design language because people apparently love angry-faced cars.

The study is anchored on the assumption that people see faces on cars. They took twenty each of sexes and asked them to rate cars based on the “traits represented maturity, sex, attitudes, emotions, and personality.” After which, they were asked as to “whether they saw a human face, animal face or no face at all on the cars.” Finally, they were asked whether they liked the car or not.

The study revealed that people like cars with more aggressive faces like the BMW M5 over the softer Toyota Prius. Well, I might have to agree to the results. There’s a reason why many see the Fiat Multipla as one f*ck-ugly car and for me, it’s because the Multipla looks like a car with a mutated face of a human-frog.

Source: MSNBC