Perhaps a wise move done a little too late. GM had been struggling for years now losing billions upon billions a year. With the cranky US car market and the shunning of the SUV, it looks like it’s too late for GM to dispose of Hummer as a brand. Still, they’ll be letting go of Hummer next year.

How unprofitable a brand is Hummer? Well, they only just lost $51B over the past three years and with the sale, they’re hoping to get get back at least $15B through cost-cutting and liquidation of assets. Makes you wonder why they’re trying to do these things just now.

Well, given the status of oil and the SUV, there are still parties interested to take-over Hummer and needless to say, they’re from the Gulf Arab region. Oh man, if only oil sports out of my back yard, I’ll be driving Hummers too.

Source: Automotive News (subscription required)