American automotive paint provider DuPont released its end-of-the-year color popularity results, and white emerged as the clear winner over the closest runners-up silver and black.

White (plus pearl white) took 20% of the cars, while silver and black are knotted at 17%. Again, the reason for this is that these are the three colors that are practically omnipresent in most cars’ basic car choices. These colors provide simple yet attractive or elegant color choices for owners.

DuPont’s color marketing manager for performance coatings Karen Surcina said that, while white, silver, and black remain the most popular, people are increasingly looking for other alternatives. “These colors and effects provide a higher degree of customization and luxury-effect which allow consumers a conservative differentiation from the traditional color palette.”

It should be noted that DuPont’s results is different from the one PPG released sometime in October, where silver was the winner in the car paint color race (20% to white’s 18%). PPG is another global supplier of automotive paints and other chemical products.

Source: Motor Authority