Fiat’s quite aggressive with how they’d be dealing with Chrysler. Just last week, they unveiled their five-year recovery plan which will basically see a streamlining of Chrysler’s fleet. Now that’s just for the development bit.

As for the marketing bit, CEO Sergio Marchionne is intent on working on the branding part. Chrysler’s brands will only be retained in North America and will be phased out elsewhere.

Save for Jeep which will be used to market 4×4s and UVs outside the States. As for existing Chrysler tech, they will still reach foreign shores but they will be found in cars bearing Fiat badges like Lancia and Alfa Romeo.

Chrysler cars will still be fully reatined but will be rebadged as Lancias. Dodge models will appear as Fiats.