Part of GM’s recovery plan is to shift several marketing strategies incluing their cars target markets. Believe it, the Buick Regal will be reintroduced to cater to younger drivers in an effort to rebrand Buick as a performance car manufacturer.

And by “younger,” GM means a few steps backwards from the grave. The average age of Buick buyers is 70 and Buick wants to target middle-aged people in their 40s.

Now the funny thung about this that the 2011 Regal is basically an Opel Insignia with a Buick grille and badge. How can an Opel Insignia be a performance vehicle?

Engine choices include a 2.5L engine that dishes out 182 hp and a 2.4L turbo that dishes out 220 hp. Hardly performance vehicles in today’s market where a Ford Focus (ST) easily dishes out 300 hp and put all that power under control. Hyundai can definitely do better with the Genesis budget luxury car.

Come on, GM. Make more sense for us.

Source: Buick