Audi just announced that it will be making only 1000 units of their e-tron eletric sports car when they launch it in 2012. But that’s if there’s demand for it.
The company said that the car will be priced just “above R8″ levels so that means prepare to pay north of $150,000 when the e-tron comes out.
The e-tron is a sporty EV much like the Tesla Roadster and Audi’s positioning the e-tron for that market segment composed by people who want to feel smug about saving the world, has the money but still wants to go at zippy speeds.
Even Audi thinks that customers who will be buying the e-tron will be doing so more for the statement.
If we had the money? I’d just spring for the R8 V10, no questions asked. What’s the point of having a fast car that needs hours to charge back up?
Dec 08